9 Steps to Creating your Personal Brand

I came across this posting on another blog and wanted to share... the information in in these short points is invaluable. Most business/marketing books these days will take pages and pages to convey the same information. Creating a personal brand is crucial. Everything plays into this- how you dress, how you answer your phone, your website/blog, your business card, the product/service you are selling. Because a lot of personal branding is kinda abstract, it takes a right-brain person to "get it" and turn the abstract into results. Thanks to http://jorgensundberg.net

9 Steps to Creating your Personal Branding Strategy:
1. Who are You? - what are you skills, passions, do you have a niche?
2. How are You perceived? - what do your friends, professional relations and online search results say about you?
3. What do You want to achieve? - create personal products/services in your field, identify the right market, let your communication be clear and consistent
4. Create Your brand - choose a name/slogan that is easy to remember and says something about you, choose colours accordingly, engage/connect with a personal story
5. Create Your ecosystem - make your blog your #1 communication center, use social network and social media to interact and socialize in
6. Create Your network - follow experts in your field, create relationships, participate in groups & forums, visit networking events in your field
7. Create original content - post valuable content on your blog, post valuable posts on your social networking sites
8. Get involved and share - be active in conversations in social media, leave meaningful content, share valuable information online
9. Listen & monitor - keep a watch on your ratings online, accept and learn from criticism, monitor your brand activity (monitor the buzz, sentiment, analytics)

Visit http://jorgensundberg.net/content/way-personal-branding-infographic for a neat infographic on this.