Today is the first cloudy, rainy, sneak peek of fall day in Dallas. To me, that is unfortunate, 'cause I love the scorching heat. But most people love Fall; a reminder that the season of giving is approaching. I am thinking wayyy ahead... on how to thank my clients during the holiday season. And if you're not big on holiday gift giving and want to stand out some other time of the year, do a Client Appreciation month and send your gifts out then. You can even throw in a coupon for a discount if you do that.
Here are some things to consider when tailoring gift giving for your clients:
-You can either go "one size fits all" or individualize the gifts
-How much has each client spent with you and how much business do you anticipate with that client in the next 3 months?
-Determine your budget- keep a low number and high number (the least and most you want to spend)
-How large is the clients own network of influential persons?
(The previous two questions determine how much you ought to spend on that client if individualizing gifts).
-What is the client's business? What are his or her interests/hobbies? This should also help pick choosing a gift if individualizing.
Some neat ideas:
Two gift certificates to the Angelika movie theatre or any independent theatre
Wine bottle with a label designed by you
Almond bark, cookies or such holiday confections wrapped with a special tag designed by you
A great business audiobook
A great coffee table book related to their industry
An interesting and related magazine subscription for a year (one you know the client probably doesn't already get!)
Harry & David goodie bag
Crate & Barrel holiday champagne glasses
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment